Lately social media has drawn a lot of attention in relation to unfair business-to-consumer commercial practices. Most recently, the Danish consumer ombudsman has reported the media bureau MemeCph and the toothpaste producer Unilever for being responsible for hidden advertisement through a Danish pop singer on her Instagram-profile. Furthermore, the consumer ombudsman in 2015 published a guideline … Continue Reading
I spent years at my office watching the gradual construction of the 70-story mixed-use TRUMP TOWER complex in downtown Toronto, Canada. It is now a Toronto landmark and a place for the lawyers and bankers in the financial district to wine and dine clients. Trump, two of his affiliated companies (Affiliates) plus the licensed developer … Continue Reading
Introduction The world has “internationalised” at an astonishing rate in the last 20 to 30 years. People are better travelled and are familiar with overseas hotels, restaurants and media. And it is the same with consumer brands: in the UK we are as familiar with Hershey’s chocolate from the US and Vegemite spread from Australia … Continue Reading
