Alexandra Cooke of Fladgate LLP

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Alex is an associate in the corporate department at Fladgate and is also a core member of the sports business group.

She specialises in intellectual property, commercial contracts, technology and data protection matters.

Alex acts for a clients across a variety of sectors, particularly in the sports, travel and leisure and entertainment sectors.

Alex has worked with a number of clients on the launch and development of various sporting events, including sailing and tennis, has advised the UK’s largest travel association, and has worked with a number of luxury brands. Alex has had secondment experience with Oracle Racing, advising on the launch and development of its new international racing competition, SailGP.

Alexandra graduated from Cambridge University in 2011 with a BA in Geography. She studied for the Graduate Diploma in Law (2013) and Legal Practice Course (2014) at BPP Law School, gaining a distinction in both. She has also obtained the Postgraduate Diploma in Intellectual Property Law and Practice from Oxford University (2018).

Alex is a keen runner and triathlete, and regularly swims in the Serpentine Lake in Hyde Park.

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Reviving a brand? A reminder to ensure it is put to genuine use

The case of Aiwa Co. Ltd v Aiwa Corporation is a useful reminder to brand owners, particularly those who are looking to revive a brand, of what amounts to “genuine use” of a registered trade mark. The case particularly considers whether the sale of second-hand goods by third parties in the UK can constitute genuine use of … Continue Reading