Jessica Bell of Kalus Kenny Intelex

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Jessica brings unique practical knowledge and experience in the commercial, sports and motorsport space.

She has extensive experience in advising on all aspects of trade promotions and marketing campaigns including reviewing artwork and advising on trade promotion concepts. This is combined with a background in many aspects of commercial agreements, transactional work, intellectual property and technology.

Jessica has a long-held passion for motorsport, evident by her involvement in many aspects of the industry.  From racing with Bell Motorsport, to being President of E30 Racing Inc and Editor of the BMW Drivers Club Melbourne magazine, idrive.  Jess is also a ‘silver level’ Motorsport Australia Accredited Motorsport Photographer, photographing club, national and international motorsport events

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Australian Intellectual Property Reforms Ahead

2024 appears to be a year of change in the Australian Intellectual Property realm, with the adoption by IP Australia of the Madrid Goods and Services List and the introduction of the Intellectual Property Laws Amendment (Regulator Performance) Act 2023. Adoption of the Madrid Goods and Services List In January 2024 IP Australia announced that … Continue Reading

2023: The Year of the Burgers

From the Big Mac v Big Jack to the KFC v HFC – 2023 was the year of the burger. In Australia, the burger debate was first brought to our attention in 2020 following a marketing campaign by Hungry Jack’s Pty Ltd (Hungry Jack’s) for its limited-edition Big Jack burger. Hungry Jack’s (better known as … Continue Reading