Jessica Bell of Kalus Kenny Intelex

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Jessica brings unique practical knowledge and experience in the commercial, sports and motorsport space.

She has extensive experience in advising on all aspects of trade promotions and marketing campaigns including reviewing artwork and advising on trade promotion concepts. This is combined with a background in many aspects of commercial agreements, transactional work, intellectual property and technology.

Jessica has a long-held passion for motorsport, evident by her involvement in many aspects of the industry.  From racing with Bell Motorsport, to being President of E30 Racing Inc and Editor of the BMW Drivers Club Melbourne magazine, idrive.  Jess is also a ‘silver level’ Motorsport Australia Accredited Motorsport Photographer, photographing club, national and international motorsport events

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Trouble brewing? Australian coffee brand grounds global giant in landmark trade mark case

In a recent Federal Court decision, Justice Michael Wheelahan has dismissed claims against Cantarella Bros Pty Ltd (Cantarella Bros) by international coffee giant, Koninklijke Douwe Egberts BV (KDE), that its Vittoria glass coffee packaging was too similar to the famous Moccona coffee jar.… Continue Reading

Case Law Update: The Australian Federal Court’s approach to non-English word trade marks

In her recent decision in Caporaso Pty Ltd v Mercato Centrale Australia Pty Ltd [2024] FCA 138 (Caporaso v Mercato), the Honourable Justice Charlesworth of the Federal Court of Australia has demonstrated how Australian courts approach the use of non-English words as trade marks in Australia.… Continue Reading

The ownership debate: Intellectual property in AI. Who does it belong to?

With the rise in the use of artificial intelligence (AI) in all forms, the question is becoming more present than ever – who owns the intellectual property in a work created with the use of AI? In Australia, there is currently no law specific to the ownership of intellectual property created in computer-generated works, whether … Continue Reading

Australian Intellectual Property Reforms Ahead

2024 appears to be a year of change in the Australian Intellectual Property realm, with the adoption by IP Australia of the Madrid Goods and Services List and the introduction of the Intellectual Property Laws Amendment (Regulator Performance) Act 2023. Adoption of the Madrid Goods and Services List In January 2024 IP Australia announced that … Continue Reading

2023: The Year of the Burgers

From the Big Mac v Big Jack to the KFC v HFC – 2023 was the year of the burger. In Australia, the burger debate was first brought to our attention in 2020 following a marketing campaign by Hungry Jack’s Pty Ltd (Hungry Jack’s) for its limited-edition Big Jack burger. Hungry Jack’s (better known as … Continue Reading
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