Linda Marie Norcross of Howard & Howard

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Ms. Norcross focuses her practice on protection and enforcement of intellectual property rights.

She advises clients on all facets of trademark prosecution and enforcement, both foreign and domestic, including trademark selection, clearance, proper trademark use, registration and renewals, and related transactions.

Ms. Norcross conducts intellectual property audits, and trademark portfolio analysis with an emphasis on creating and maintaining cost effective brand management strategies. She also handles administrative proceedings, including oppositions and cancellations before the Trademark Trial and Appeal Board, and manages a variety of trademark related transactional matters such as due diligence, licensing, trademark acquisitions, settlement, consent and coexistence agreements, and other transfers of rights. Ms. Norcross also has experience with copyright matters, including clearance, registration, licensing, and other transfers of rights involving copyrighted works, as well as a variety of entertainment related transactions.

Ms. Norcross represents clients in a wide variety of industries, including gaming, advertising, food and beverage, software, fashion, and entertainment, with special interest and expertise in the resort hotel and casino industry. She is practice group leader of the trademark department at Howard & Howard.

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The Real Impact of Counterfeiting

A group of luxury brand makers including Gucci, Balenciaga, Yves St. Laurent, and other brands owned by Paris-based Kering SA, recently sued on-line retail giant Alibaba, claiming that the company had knowingly made it possible for counterfeiters to sell their wares throughout the world.  Why should we care about counterfeit goods?  Those luxury brand companies … Continue Reading

The Upside of Federal Trademark Registration

You’ve created an amazing product or service with a super catchy brand name, and you are starting to make a profit.  Fairy tale ending, right? Not so fast there, budding entrepreneur/future mogul – you may have skipped a critical step – registering your brand with the United States Patent & Trademark Office (“USPTO”). Why should … Continue Reading