Marie Lussier of Fogler Rubinoff LLP

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Marie’s practice extends to all facets of branding and advertising law, and her expertise lies in helping businesses acquire, manage and defend their trademarks in Canada and abroad.

Marie has worked with and managed the international trademark portfolios of many of Canada’s largest corporations and the Canadian portfolios of some of the world’s largest trademark owners. She is ranked as a leading trademark lawyer by both World Intellectual Property Review and WTR 1000 – the World’s Leading Trademark Professionals.

Marie is a member of the Institute of Intellectual Property of Canada (IPIC). She served for several terms as an instructor in its trademark agent training course and for two terms on the committee charged with administering the trademark agent examination. She is also the former Director of the McGill-IPIC course on Managing Trademark Disputes. Marie is also actively involved with the International Trademark Association (INTA). She has worked on several of its committees, including the Trademark Reporter Committee, the Building Bridges Committee, and is a former co-chair of the Law and Practice North America Subcommittee of the INTA Bulletin. In 2021, she was appointed to the Trademark Examining Board of the newly created College of Patent Agents and Trademark Agents.

Marie is fluent in both French and English and has studied and worked in both languages. She received a B.Sc. in 1987 from Queen’s University, specializing in Life Sciences. She then attended McGill University and obtained her common and civil law degrees in 1991. While at McGill, she was Comments Editor of the McGill Law Journal. Subsequently, as part of her articles, Marie clerked with Madam Alice Desjardins of the Federal Court of Appeal.

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New Guidance on the Subject of Comparative Advertising and Dilution of Goodwill

In 2023, the Federal Court of Canada released its decision in Energizer Brands, LLC and Energizer Canada Inc. v. Gillette Company (2023 FC 804). The decision clarifies some of the laws applicable to comparative advertising in this country and should guide the conduct of parties that engage in this form of commercial activity. Energizer sued … Continue Reading