By Abhijeet Das, Partner, Pragya Jain, Associate and Ashish Kumar, Associate, LexCounsel Law Offices Introduction Post-pandemic, there has been a significant rise in digital marketing worldwide. Companies are utilising platforms (“Platforms”) like Google Ads and various social media networks to connect with prospective customers. To showcase their products or services on these Platforms, businesses often … Continue Reading
INTRODUCTION Publicity rights play an important role in India based on the culture of celebrity worship and the importance of the name, image, and likeness of sports, television and media personalities, political figures, musicians, etc. Indian intellectual property laws do not directly or explicitly recognize personality rights, but several regulations and provisions address the same. … Continue Reading
