Tag: Taiwan

In Determination of Trademark Parody Fair Use, Culture Differences and the Products Used Should be Considered

Generally speaking, “trademark parody fair use” is a defense where an unauthorized trademark user claims that the use should be shielded from liability because of public interests such as freedom of speech.  In Taiwan, while there were court judgments that recognized “trademark parody fair use”, there is no clear language for such defense in the … Continue Reading

The Concept of Reverse Confusion is Not Applicable under the Current Trademark Practice in Taiwan

As a principle, Taiwan adopts a “first to file” trademark registration system.  Under the system, fame and extensive use are not the requirements for registering a trademark.  In addition, under Article 2 of the Trademark Act in Taiwan, the holder of a trademark cannot claim its right under the Act unless the trademark has been … Continue Reading

Application for the Chinese Translation of a Foreign Trademark as a Trademark with Knowledge of Likelihood of Confusion Considered in Bad Faith

Chinese (Mandarin) is the national language in Taiwan.  To expand the market in Taiwan, many foreign companies will select the Chinese translation or transliteration of their foreign brands as locally used brands (trademarks) so that the consumers in Taiwan may identify more easily.  However, in Chinese language, one character may have multiple pronunciations or meanings.  … Continue Reading
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