Joy Wildes plays a key role in the creative branding process with strategic trademark, advertising and intellectual property (IP) advice. Her solutions help companies and creative agencies protect their brands while pursuing their business objectives in the United States and internationally.

While working across a range of industries, including automotive, financial services, food services, sports and consumer products, Joy focuses on removing trademark obstacles and advertising concerns to help clients move forward. Her cost-effective and strategic filing programs provide thoughtful and effective brand protection.

Joy approaches contentious trademark matters from a business and legal perspective. She strives to achieve settlement agreements that establish boundaries, clearly define usage terms and maintain brand integrity. Joy also negotiates and drafts licensing and other IP agreements to help clients monetize their brands.

She has established deep relationships with marketing agencies and in-house client teams that appreciate her understanding of the creative process and collaborative approach.

Before she joined Davis+Gilbert, Joy spent several years as in-house counsel at Carter-Wallace Inc., a personal care products and pharmaceutical company. In that role, she experienced the unique perspectives and challenges her in-house counsel clients regularly face. This further provides her with an ability to take a broader view of brand goals when considering trademark and marketing needs to inform valuable and practical legal advice.