Joy J. Wildes of Davis+Gilbert LLP

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Joy J. Wildes is counsel in the Intellectual Property and Advertising, Marketing & Promotions Practice Groups of Davis & Gilbert and is also a member of the firm’s Diversity Committee. She represents companies, advertising agencies and individuals in connection with trademark, advertising, copyright, domain name and corporate intellectual property matters.

Ms. Wildes’ practice encompasses all aspects of domestic and international trademark practice, including clearance, registration, policing and enforcement and due diligence analysis. She counsels clients on issues surrounding selection, registration and protection of trademarks, names, slogans and domain names. Ms. Wildes also has experience in intellectual property disputes and opposition and cancellation proceedings before the Trademark Trial & Appeal Board.

Ms. Wildes regularly reviews advertising, marketing and other communications materials for trademark, copyright, rights of publicity and privacy, and other claims issues. She negotiates and drafts a variety of agreements including trademark license agreements and conflict settlement agreements.

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Black Lives Matter Movement Sparks Branding Changes

The tragic killings of George Floyd, Breonna Taylor and Ahmaud Arbery this year, among others, have reinvigorated the Black Lives Matter movement, resulting in powerful nationwide conversations about racial injustice in the United States, with far-reaching ripple effects. Businesses across industries — such as sports, entertainment, consumer products and higher education — have reevaluated certain … Continue Reading

Supreme Court Unanimously Rules That Willfulness Is Not Required to Recover Profits

The U.S. Supreme Court resolved a circuit split on April 23, 2020, by unanimously holding in Romag Fasteners, Inc. v. Fossil Group, Inc., et al. that a brand owner is not required to prove that a trademark infringer acted willfully in order for the owner to be awarded the infringer’s profits. Background Romag Fasteners, Inc. … Continue Reading


What constitutes a “scandalous” trademark? The United States Patent and Trademark Office (USPTO) has been grappling with this question since the enactment of the 1905 Trademark Act, later codified in the 1946 Lanham Act, which forbids registration of any mark that “[c]onsists of or comprises immoral . . . or scandalous matter.” Since the creation of this provision, the USPTO has regularly rejected marks for … Continue Reading