Brooke Erdos Singer of Davis & Gilbert LLP

Brooke Erdos Singer of Davis & Gilbert LLP

Brooke Erdos Singer is a partner in the Intellectual Property and Advertising, Marketing & Promotions Practice Groups of Davis & Gilbert.  Ms. Singer represents numerous multinational and national advertising and marketing agencies, as well as fashion, beauty, entertainment and media companies in connection with trademark, copyright, advertising and corporate intellectual property matters.

Ms. Singer is experienced in all aspects of branding, including the clearance and prosecution of trademarks and advertising slogans, counseling regarding proper use of marks, and brand protection and enforcement strategies. Her practice also includes the review of advertising copy for trademark, copyright, rights of publicity and privacy and claim substantiation issues. This combination has given Ms. Singer a unique understanding of the interplay between advertising and branding, enabling her to effectively partner with her clients to avoid potential issues and devise creative solutions.

Ms. Singer also advises manufacturers, distributors and retailers of cosmetics and over-the-counter drugs on regulatory issues, including reviewing labeling, advertising and packaging. Her transactional experience includes drafting and negotiating a wide array of agreements, including license agreements, distribution agreements, agency/client service agreements, and conflict settlement agreements.

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The Role of Artificial Intelligence

The use of artificial intelligence (AI) in the fashion and beauty industries — and the marketing of the same — has steadily gained traction over the last few years and it’s not hard to see why. AI provides a myriad of opportunities and potential applications within the fields of fashion and beauty, but it can … Continue Reading

NO LONGER “FUCT” – SCANDALOUS MARK PROVISION STRUCK DOWN BY SUPREME COURT

What constitutes a “scandalous” trademark? The United States Patent and Trademark Office (USPTO) has been grappling with this question since the enactment of the 1905 Trademark Act, later codified in the 1946 Lanham Act, which forbids registration of any mark that “[c]onsists of or comprises immoral . . . or scandalous matter.” Since the creation of this provision, the USPTO has regularly rejected marks for … Continue Reading

Trademark License Rights Survive Rejection in Bankruptcy

Settling a circuit split, the U.S. Supreme Court, in an 8-1 decision, has concluded that a trademark licensee’s rights are not automatically terminated when a debtor in bankruptcy rejects the license agreement. The case, Mission Product Holdings, Inc. v. Tempnology, LLC (Mission Product), arose from a pre-bankruptcy trademark license agreement between Tempnology, LLC, the bankrupt debtor, and … Continue Reading

Legal Risks Abound as the World Cup Kicks Into Gear

As with any major event, the FIFA World Cup presents an attractive marketing opportunity for brands to connect with consumers around the world. The World Cup is a particularly hot ticket for marketers because it only occurs once every four years and is followed closely by fans worldwide. It also helps that soccer (err … … Continue Reading

NCAA Obtains Injunction Over “March Madness” and “Final Four” Trademarks

The U.S. District Court for the Southern District of Indiana sided with the National Collegiate Athletic Association (NCAA) and awarded a permanent injunction against game developer Kizzang Inc. (Kizzang) over a mobile and online game that infringed the NCAA’s trademarks “March Madness” and “Final Four.” Background The NCAA administers inter-collegiate sports across the United States … Continue Reading

Battling the Real “Fake News”: FTC Reaches Multi-Million Dollar Settlement with Internet Marketers for False Celebrity Endorsements

Unfortunately, the unauthorized use of a celebrity’s name and image has become a deceptive advertising practice frequently used by dishonest online marketers. This type of ad typically claims (falsely) that a public figure has used or endorsed what is billed as the latest miracle weight loss supplement or wrinkle-reducing cosmetic. Going after these bad actors … Continue Reading

Implications of Brexit on Trademarks in the EU

The United Kingdom’s vote on June 23, 2016 to withdraw from the European Union has left many issues in flux, including the rights of owners of European Union Trademark registrations (EUTMs), formerly Community Trade Marks (CTMs). While details of the separation have yet to take shape, below are some points to keep in mind:… Continue Reading
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