Louis DiLorenzo is an associate in the Advertising, Marketing & Promotions Practice Group of Davis & Gilbert. He represents advertising agencies, media companies and brands in connection with federal and state law compliance, copyright, trademark, and publicity rights. On a daily basis, Mr. DiLorenzo reviews advertising concepts and executions for major brands and provides guidance to business and creative professionals that enables them to engage with consumers while staying in compliance with the law.
Mr. DiLorenzo draws on his previous experience as a litigator in counseling clients on false advertising and regulatory issues, including claim substantiation and compliance with Federal Trade Commission (FTC) industry guides. He regularly represents clients in business disputes before the National Advertising Division (NAD) and with the Screen Actors Guild (SAG), and in regulatory enforcement actions by the Federal Trade Commission and state attorneys general.
In addition, Mr. DiLorenzo regularly drafts, reviews and negotiates agreements for advertising, entertainment and PR agencies, with a particular emphasis on celebrity and influencer talent agreements. He is well-versed in the FTC’s Endorsement Guides and .com Disclosure Guides, and regularly advises clients on structuring social media campaigns and related agreements to minimize liability resulting from influencer content.
Prior to joining Davis & Gilbert, Mr. DiLorenzo was an associate at Venable LLP, where he handled false advertising and class action defense litigation. During law school, he worked as a student attorney for the Georgetown Social Enterprise and Non-profit Clinic, where he advised early-stage technology companies on privacy and intellectual property issues.