Louis DiLorenzo of Davis+Gilbert LLP

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Louis DiLorenzo brings an industry perspective to helping clients develop creative, enduring advertising and marketing campaigns. He advises clients of all sizes, from small independent agencies to global brands, on issues that may put advertisers and campaigns at risk, including false advertising, intellectual property, and industry-specific laws and regulations.

As a former advertising industry professional, Louis understands how the strategies that inspire campaigns can also inform legal outcomes. He works closely with his clients throughout the concepting process, often serving as an informal sounding board as they test ideas and consider applications. Combining experienced judgment with a passion for the industry, Louis helps his clients distinguish real risks from theoretical ones and move projects forward with confidence.

While Louis works with a wide range of brands and industries, he has a particular focus on the alcoholic beverage sector. Providing up-to-the-minute information and analysis, he helps clients navigate constantly changing laws and regulations in all 50 states. Louis also counsels businesses in other highly regulated industries, including automotive, tobacco, CBD, marijuana, food and beverage, and sports betting. Whether he is digging deep into vehicle specifications for a car campaign or mastering the science behind toothpaste, Louis is committed to understanding the key facts as well as the legal complexities in order to provide tailored, actionable advice.

In addition to his advertising and marketing work, Louis maintains an active pro bono practice focused on immigration issues.

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What To Consider When Launching a Cause Marketing Campaign

The war in Ukraine has led to Europe’s worst refugee crisis since World War II; more than 3 1/2 million civilians have already been displaced, and some observers expect the number to reach five million as the war continues to unfold. There has been an outpouring of concerned citizens the world over who are hoping … Continue Reading

Kim Kardashian and Floyd Mayweather Sued Over Cryptocurrency Promotions

Kim Kardashian and Floyd Mayweather were sued in a class-action lawsuit in the United States District Court for the Central District of California on January 7, 2022, over their promotion of the cryptocurrency token EthereumMax (EMAX). The celebrities were named as co-defendants with the creators of the cryptocurrency, and are alleged to have helped bilk … Continue Reading

Legal Risks Abound as the World Cup Kicks Into Gear

As with any major event, the FIFA World Cup presents an attractive marketing opportunity for brands to connect with consumers around the world. The World Cup is a particularly hot ticket for marketers because it only occurs once every four years and is followed closely by fans worldwide. It also helps that soccer (err … … Continue Reading

NCAA Obtains Injunction Over “March Madness” and “Final Four” Trademarks

The U.S. District Court for the Southern District of Indiana sided with the National Collegiate Athletic Association (NCAA) and awarded a permanent injunction against game developer Kizzang Inc. (Kizzang) over a mobile and online game that infringed the NCAA’s trademarks “March Madness” and “Final Four.” Background The NCAA administers inter-collegiate sports across the United States … Continue Reading