Paavana L. Kumar of Davis+Gilbert LLP

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Paavana L. Kumar is an associate in the Advertising, Marketing & Promotions; Entertainment, Media & Sports; Intellectual Property; and Digital Media, Technology & Privacy Practice Groups of Davis & Gilbert. Ms. Kumar represents advertising agencies, media companies, and advertisers in various aspects of advertising, marketing and entertainment, including reviewing advertising copy, drafting talent releases and contracts, advising on the use of social media in advertising, counseling clients in connection with copyright and trademark matters, and drafting a variety of intellectual property agreements and licenses.

While in law school, Ms. Kumar served on the Columbia Journal of Law & the Arts, and coached the Columbia Vis International Arbitration Moot Court Team, competing in The Hague and Vienna. In 2012, she was presented with a speaking award for her oral arguments in Vienna.

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The Role of Artificial Intelligence

The use of artificial intelligence (AI) in the fashion and beauty industries — and the marketing of the same — has steadily gained traction over the last few years and it’s not hard to see why. AI provides a myriad of opportunities and potential applications within the fields of fashion and beauty, but it can … Continue Reading

FTC Brings First Ever Enforcement Action Against Individual Social Media Influencers; Updates Warnings and Guidance for Influencers and Marketers

On the heels of issuing more than 90 letters to celebrities, bloggers and other influencers in April 2017, as well as receiving continued petitions by watchdog organizations such as Public Citizen, the Federal Trade Commission (FTC) brought its first direct action against individual influencers for failing to disclose their material connections on social media. At the … Continue Reading


The Federal Trade Commission (FTC) sent more than 90 letters to celebrities, athletes and other influencers – as well as to marketers – highlighting the need for influencers to “clearly and conspicuously” disclose their relationships to brands when they promote or endorse them on social media. The FTC letters mark the first time that the … Continue Reading