Vejay G. Lalla of Davis & Gilbert LLP

Vejay G. Lalla of Davis & Gilbert LLP

Vejay G. Lalla is a partner in the Entertainment, Media & Sports; Digital Media, Technology & Privacy; Advertising, Marketing & Promotions and Intellectual Property Practice Groups of Davis & Gilbert.

In the entertainment field, Mr. Lalla represents and counsels a wide array of entertainment and media companies, cable companies, luxury brands, producers, production companies, and individual talent such as writers, producers, directors, musicians, and other talent.  He has extensive experience negotiating production and distribution agreements for scripted and non-scripted reality television series and motion pictures (both in the United States and abroad), acquisition agreements, co-finance and co-production agreements, format rights and license agreements, digital content production agreements for branded and unbranded content, and product placement and product integration agreements.

In the advertising field, Mr. Lalla’s practice involves counseling the leading advertising agencies and their holding companies, media buying agencies, social media and digital agencies, and advertisers in negotiating complex agreements, including agency-client agreements, and agreements with respect to public relations, co-marketing, strategic alliance, sponsorship, barter, trade credit, media planning and buying, talent (both union and non-union), and a variety of publishing agreements including collaboration, publisher, and literary representation agreements.  He has also negotiated a variety of video game agreements including in-game advertising placement and development agreements, and has counseled video game publishers with respect to in-game copyright and other intellectual property clearance matters.  He also has considerable experience in negotiating a variety of new media and technology agreements, including digital content, music licensing and distribution, as well as interactive and wireless agreements including mobile SMS and WAP agreements, software, hardware, and other technology related licenses.

Mr. Lalla also counsels clients with respect to rights of privacy and publicity, behavioral targeting and data security issues, website and social media terms and conditions and privacy policies, review of advertising copy including for regulatory, endorsement, false advertising, and intellectual property issues, sweepstakes and contests and other complex domestic and international promotions. In addition, he has considerable experience in marketing, branding and licensing of copyrights and trademarks, as well as the clearance, protection and registration of trademarks and copyrights.  He has represented clients in the entertainment, fashion, luxury goods, pharmaceutical and financial services industries.

Mr. Lalla has been recognized by The Legal 500 U.S. 2013 for his knowledge in the area of advertising and marketing. In addition, he has been selected as a Rising Star by New York Metro Super Lawyers (2013-2015). Prior to joining Davis & Gilbert, he was the Director of Business and Legal Affairs at Lifetime Television. He was also previously an associate at Fross Zelnick Lehrman & Zissu, P.C. and Cowan Liebowitz & Latman.

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FTC Brings First Ever Enforcement Action Against Individual Social Media Influencers; Updates Warnings and Guidance for Influencers and Marketers

On the heels of issuing more than 90 letters to celebrities, bloggers and other influencers in April 2017, as well as receiving continued petitions by watchdog organizations such as Public Citizen, the Federal Trade Commission (FTC) brought its first direct action against individual influencers for failing to disclose their material connections on social media. At the … Continue Reading


The Federal Trade Commission (FTC) sent more than 90 letters to celebrities, athletes and other influencers – as well as to marketers – highlighting the need for influencers to “clearly and conspicuously” disclose their relationships to brands when they promote or endorse them on social media. The FTC letters mark the first time that the … Continue Reading

Three Recent Developments in Native Advertising from the FTC, MMA & OBA

Most recently, the Federal Trade Commission (FTC) released an Enforcement Policy Statement on Deceptive Formatted Advertisements, and the FTC’s policy was supplemented by a Native Advertising Guide for Businesses (Native Advertising Guidelines) outlining why, when and how disclosures should be made when disseminating native advertising and sponsored content. In addition, the Mobile Marketing Association (MMA), … Continue Reading