Ronald R. Urbach is Chairman of the firm and the Management Committee. He is also co-chair of the Advertising, Marketing & Promotions Practice Group and head of the Intellectual Property; Entertainment, Media & Sports and Digital Media, Technology & Privacy Practice Groups.
His clients include numerous multinational, national and regional advertising agencies, including those agencies that are viewed as being the top creative agencies in the world. Agency clients include the full range of below the line agencies which include promotion, direct marketing, telemarketing, public relations, health care, interactive, event and other businesses. Some of the largest advertisers and marketers in many different product categories are his clients, including those in the automotive, telecommunications, wireless communication, retailing, video games, consumer electronics, publishing, membership services, computer, entertainment, internet, alcoholic beverages, magazines and travel sectors.
Mr. Urbach has been recognized as a leading advertising lawyer for ten consecutive years by Chambers USA: America’s Leading Lawyers for Business(2006-2015) and has received a “Star Individual” ranking since the inception of this tier. The guide describes him as “probably the best attorney in the field today; his advice and counsel are invaluable.” In addition, Mr. Urbach has been consistently recognized by The Legal 500 U.S. (2008-2015) as a “leading lawyer” in the area of advertising and marketing, where he is designated by clients as one of “the best attorneys in the field today.” Mr. Urbach has also been recognized as one of The Best Lawyers in America in advertising law (2010-2016) and as a Super Lawyer by New York Metro Super Lawyers (2007-2014).
Mr. Urbach regularly counsels his clients on all aspects of the law in the creation, production and distribution of advertising, marketing and promotional materials. Not only are the federal, state and local laws that generally apply to advertising, marketing and promotion considered, but also the laws and regulations unique to a specific product category or industry. From broadcast clearance of advertising materials, review of advertising copy, analysis of marketing programs, and the application of intellectual property laws and rights of privacy and publicity, Mr. Urbach’s practice covers every applicable issue and area. A substantial portion of his practice involves the negotiation and drafting of all types of contracts and agreements, including agency client, promotion, joint marketing, sponsorship, talent, music and licenses.
Mr. Urbach’s practice and proficiency involves appearing before federal and local regulatory agencies – the Federal Trade Commission, state attorneys general, and other federal, state and local agencies that have jurisdiction over advertising, marketing and promotions. He has handled many of the most critical advertising and marketing practice cases in recent years, a number of which were joint FTC and/or multistate actions. Mr. Urbach also regularly handles cases before the National Advertising Division (NAD), the leading self-regulatory body of the advertising industry.
In addition, Mr. Urbach has a leading reputation in the new media and interactive industries. He works with publishers, interactive agencies, technology companies, internet companies and content developers. His practice touches on every aspect of the internet eco-system.