Stu Friedel counsels advertising agencies, advertisers, and consumer goods companies focused in the food, drug, dietary supplements and cosmetics industries. He handles complex issues at the intersection of advertising, marketing, intellectual property and technology, advising on advertising campaigns, product marketing challenges and labeling issues.
A pharmacist and former trial attorney with the FTC advertising and promotions regulatory division, Stu possesses exceptional pharma knowledge and insight into the laws and regulations governing advertising and labeling of consumer goods and services. He deftly guides clients through regulatory reviews and approvals, ensures compliance with myriad and often esoteric requirements, and surmounts get-to-market obstacles.
Stu helps clients develop product advertising and labeling that forestall government and private actions. When necessary, he represents clients before the FTC, FDA, the Consumer Product Safety Commission (CPSC), state attorneys general, the National Advertising Division, the Children’s Advertising Review Board, and major broadcast networks. He also advises on advertising copy and telemarketing scripts and negotiates advertising, marketing, and promotions industry contracts.
Whether he is advising a U.S. business or an international company seeking to bring its products to market in the U.S., Stu’s practical approach, attention to detail and keen understanding of his clients’ industries and the inner workings of U.S. regulatory agencies prove invaluable.