Kate Barry helps companies launch innovative advertising campaigns and protect their intellectual property from infringement. Her in-depth experience with a wide range of copyright, social media, and consumer protection issues is an asset to advertising agencies and clients in the technology, media, and consumer goods industries, especially when negotiating talent, licensing and marketing agreements.
Kate leverages her love of pop culture and the latest social media trends to enable clients to connect with target audiences and address evolving issues in real-time. She supports the development of User Generated Content (UGC) across social media platforms, negotiates influencer marketing agreements, and advises on compliance with the FTC Endorsement Guides.
Kate supports clients in all aspects of their copyright concerns: from registration with the U.S. Copyright Office, to enforcing their copyrights and defending against copyright claims. She also helps clients clear third-party assets for use, evaluate right of publicity issues, and navigate First Amendment and defamation matters. With her regulatory knowledge, she advises on structuring compliant price advertising strategies, text messaging campaigns, and sweepstakes and promotions.
Before she joined Davis+Gilbert in 2016, Kate was the legal fellow at Gannett Co., Inc. where she advised newsroom, product and custom content teams at USA TODAY and 100+ publications on a variety of marketing and newsgathering issues.