For agencies and brands exploring innovative ways to promote their content and products, Samantha Rothaus provides counsel by balancing legal risk with business objectives. Drawing on prior intellectual property litigation experience, she helps clients launch collaborative projects, understand their contract rights, and negotiate talent and production agreements.
Often involved at the earliest stages of a client’s project, Samantha uses a highly attentive and practical approach to avoid problems and craft solutions. Her thoughtful and individualized guidance supports creative agencies and brands launching traditional advertising activities in addition to custom-branded content produced by media partners. Whether companies are seeking collaborative opportunities through co-branded promotional campaigns or sponsored events, or are engaging influencers, celebrity spokespeople or content production vendors, Samantha’s best practices and productive negotiation strategies help achieve their goals and preserve their best interests. She also assists clients in identifying and understanding SAG-AFTRA union obligations.
With her background in intellectual property litigation, Samantha recognizes the value companies place on protecting their intellectual property rights. She evaluates potential benefits and consequences of sharing or promoting content so clients can make sound business decisions. When agencies seek to expand their scope of use, they benefit from her contract analyses to understand their legal rights, obligations and required permissions.
Prior to joining Davis+Gilbert, Samantha’s practice focused on copyright and trademark litigation, brand protection, and trademark prosecution for entertainment companies, fashion retailers and consumer brands.