Tag: influencer marketing

FTC Brings First Ever Enforcement Action Against Individual Social Media Influencers; Updates Warnings and Guidance for Influencers and Marketers

By Allison Fitzpatrick of Davis+Gilbert LLP, Vejay G. Lalla formerly of Davis+Gilbert LLP and Paavana L. Kumar of Davis+Gilbert LLP on September 21, 2017 Posted in Protection & Enforcement, United States

On the heels of issuing more than 90 letters to celebrities, bloggers and other influencers in April 2017, as well as receiving continued petitions by watchdog organizations such as Public Citizen, the Federal Trade Commission (FTC) brought its first direct action against individual influencers for failing to disclose their material connections on social media. At the … Continue Reading