Tag: marketing

The Rise of Class Actions in Influencer Marketing: What Brands Need to Know To Protect Themselves 

Authors: Allison Fitzpatrick, Paavana Kumar, Jordan Thompson and Amy Marcus.  Class actions targeting prominent brands using influencers to advertise their products on social media are on the rise, accusing brands and their influencers of failing to properly disclose paid endorsements.  A series of recent cases targeting brands and their influencers rely on a similar set … Continue Reading

How the New 2022 SAG-AFTRA Commercials Contract Affects Performers and Advertisers

A new collective bargaining agreement governing the use of SAG-AFTRA (the Union) performers in commercials has been reached between the Union and the Joint Policy Committee (JPC). The new 2022 SAG-AFTRA Commercials Contract (the 2022 Contract), which is retroactively effective to April 1, 2022, appears to offer certain benefits to advertiser and agency signatories of … Continue Reading
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