Tag: marketing

How the New 2022 SAG-AFTRA Commercials Contract Affects Performers and Advertisers

By Howard Weingrad of Davis+Gilbert LLP, Samantha G. Rothaus of Davis+Gilbert LLP and Jordan Thompson of Davis+Gilbert LLP on July 14, 2022 Posted in Advertising & Marketing, United States

A new collective bargaining agreement governing the use of SAG-AFTRA (the Union) performers in commercials has been reached between the Union and the Joint Policy Committee (JPC). The new 2022 SAG-AFTRA Commercials Contract (the 2022 Contract), which is retroactively effective to April 1, 2022, appears to offer certain benefits to advertiser and agency signatories of … Continue Reading